Martoons

Hi mARToons fan!

Donald Trump talks about fake news.

How about fake pictures or videos?

A long time ago I read a book by Wilson Bryan Key called “Subliminal Advertising.” One of the most influential books I’ve read.

If there’s one simple takeaway I can pass on, it’s next time you look at a glossy ad for something (magazines are good), take a really close look at it and you’d be surprised what you might find.

For example, when I was leafing through a Hockey Illustrated magazine years ago, the uniforms on the players looked so bright and flashy. Then I took a closer look and realized they were all airbrushed.

Airbrushing and retouching is commonplace, and it is a lot more subtle nowadays. More devious too, with image enhancing and alteration software.

Cheers, mARTy West, editor, clickmARtoons.com

Contact me at west_martin@hotmail.com