Martoons

Hi mARToons fan!

Today’s cartoon was published two years ago on this site but originally drawn in 2013.

Things have changed a lot since then so really this is a historical artifact.

If we perused a flyer these days we would never see beautiful models half naked. No never, for two reasons: That type of marketing never worked and – more importantly – it’s so sexist.

So, all you sexists out there can long for the good old days when “sex sells” was one of the marketing truths of the times.

Think about it though – it’s not true that sex sells, it’s images, portrayals and narratives of sex that sell.

We don’t even need the real thing to be persuaded to buy something, a “sexy” picture will do the job.

Really, though, how can a picture be sexy?

It’s just a collection of pixels on a screen – pixels that have been airbrushed, manipulated, retouched, darkened, flipped, rotated, skewed and stretched far beyond what the original picture was.

Why? It work$.

Cheers, mARTy West, editor, clickmARToons.com

Contact me at west_martin@hotmail.com